In this video…
I chat about the social media channels I use, the ones…er…one I DON’T use and how to determine the best social media platforms for YOUR writing career.
MY SOCIAL MEDIA CHANNELS
- Ello – cool version of FB / open-minded people / well behaved and are actual creative types that want to read your work – Be sure to check out @ellowrites led by Ksenia Anske.
- Instagram – Just fun, and also a really great marketing tool. I like to share boo.k covers, pictures of me working, pictures of cats I find in the street…kidding.
- Pinterest – I use it anyway, so might as well pin posts from my blog, pin books I want to read (goes hand in hand with a book review series I have on Tipsy Lit). Frustrating thing: I get blown up on there and people repin a lot of my pins except they’re never for my writing or posts. (girl in skirt – saved pins…this makes sense if you watch the video…sort of.)
- Twitter – You just need Twitter. I Can’t think of any other social media tool that can reach such a wide audience through hashtags alone. There are a lot of readers and book reviewers on Twitter – great to connect and get your book out there. Check out this page for amazing hashtags geared toward writers and readers.
- LinkedIn – Connecting with other professionals. Freelance gigs. Us writers have to eat. I can’t tell you how many times I’ve been contacted by a fellow writer who needs help with editing or marketing, and I end up getting a job.
What’s missing on this list? FB
- Over a 1,000 followers on the Tipsy Lit FB page but very low engagement. I’d post something and then someone would unfollow me. I have no friends. Kidding…kind of.
- Personal profile = icky / divisive / became judgy / and I hate politics – politics everywhere – Also, cats. Meow.
HOW TO DO DETERMINE WHICH SOCIAL MEDIA CHANNELS TO USE FOR YOUR WRITING CAREER
- Weigh your time. You’re not going to be able to hit every channel even with great applications like Hootsuite that help you do a million things at once. I would much rather spend a concentrated amount of time and effort on platforms I know will get my message across versus having an account with every platform that ever existed.
- Think about who your audience is and where they hang out.
- Research EVERY channel, even the ones you don’t think you’ll need (my experience with Periscope and Ello – didn’t think I needed them until I researched them.)
- Find your niche. Find what you’re good out and BLOW. IT. UP. You’re not going to be great at every social media channel, so put “perfection” out of your mind. Instead, find what you enjoy and put your time and effort into that. I enjoy my blog and Periscope and Instagram the most so I’m trying to work these channels like a badass.